strawberry dried strawberries covered in sugar with a hint of tobacco
The flavor is listed as a strawberry and tobacco, but honestly I don't get much tobacco if anything I get a slight burn, flavor wise I get something between strawberry syrup sweetened with splenda, and the dried strawberries covered in confection sugar my girlfriend makes me waste my money on at pikes place market ( $8 for 3 ounces).
It's not a artificial strawberry flavor, its just a slightly sweetened version that is done very well and seems to be very flexible for recipes. As a sweetener I use it around 0.2% to add a slight sugary feel to a recipe, if I'm mixing it with other strawberries I use a 1/10 shisha/other strawberry ratio, and 0.3-.5% if the recipe is using darker berries. 7% is too much, it's not bad but it is excess and the chemically taste is about 1% away, for a single flavor recipe 4% is perfect for me.